The Beach NYC - by , August 18, 2016
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Video Development – Amirah Noaman


Business Development

Entertainment industry veteran Amirah Noaman is part of The Beach’s business development team. Over the past 15 years, Amirah has worked primarily in the management side of the music industry and was product manager for FADER Label and FADER Films, gaining expertise and connections that make her a valuable asset to The Beach. Amirah’s track record includes the release of Saul Williams and Ben Lee’s records as well as the basketball documentary ‘Hooked’ and the film ‘On the Outs.’ Top talent she has managed include Nas, Zack de la Rocha, M.I.A., Gov’t Mule, TV on the Radio, Serj Tankian, Maxwell, The Bottle Rockets, DJ Major Taylor, Paw, and an art collective, The Goldmine Shithouse. Amirah started her own management company Rock Mom in 2006.

Previously, Amirah was the director of a not-for-profit organization in Los Angeles called The Eagle Rock Yacht Club in Los Angeles. In that role she curated and produced programming and events for adults and teens, including working with TV personalities and top tier sponsors.  She secured ongoing sponsorship from Whole Foods and booked Food Network Star, Reggie Southerland and Master Chef’s Tracy Kontos for a series of teen cooking classes. Amirah worked on sponsorships with many other brands in the food and alcohol space such as Barefoot Wines, ACE Beverage Distribution, Golden Rd. Brewing, Skinny Pop, KIND, Umami Burger and Bushmills.

An active volunteer, Amirah is also an elected official in Los Angeles focused on helping to bridge the gap between government and stakeholders. She uses her background in events, management, and production to collaborate with fellow council members around engagement with the community. In addition, Amirah leads the west coast chapter of Mappy Hour, an offshoot of the Outdoor Festival in New York City that will launch in 2015.


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