Video Marketing
With audiences spending an average of 19 hours per week watching videos online, video marketing has become an essential tool any brand looking to succeed in 2023. Not only is it the top content marketing format for the third year in a row, but it’s also a highly effective way to reach and engage your target audience. Short-form video content, like TikToks and Instagram Reels, has proven to be particularly successful on social media. And with 51% of marketers planning to increase their investment in short-form video content this year and 1 in 3 marketers planning to invest the most in video marketing overall, it’s clear that investing in video can lead to a high return on investment for businesses.
Types of Marketing Videos Offered by The Beach:
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Demo videos: Showcase how a product works through tours of software or testing of physical products
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Brand videos: Create advertisements that highlight a company’s vision, mission, or products and services.
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Event videos: Highlight reels or interviews and presentations from events
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Expert interviews: Capture discussions with industry experts to build trust and authority with the target audience
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Educational or how-to videos: Teach the audience something new or provide foundational knowledge about a business and its solutions
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Explainer videos: Help the audience understand the need for a product or service by showcasing a fictional journey of a person struggling with a problem and overcoming it
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Case study and customer testimonial videos: Show satisfied customers discussing their challenges and how the business helped solve them
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Live videos: Offer a behind-the-scenes look at the company and encourage viewers to comment with questions
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Animated videos: Use strong visuals to explain abstract concepts or services
